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Web Analytics Software Market, Global Outlook and Forecast 2023-2032

The global Web Analytics Software market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.


The USA market for Global Web Analytics Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.



The China market for Global Web Analytics Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.


The Europe market for Global Web Analytics Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.


Web Analytics Software enables organizations to track and analyze information regarding their website visitors including who they are, how they found the site, what path they take through the site and the actions they take while there. Using these measurements can help organizations gauge the effectiveness of their marketing and advertising efforts as well as how effectively their website operates as a sales tool. Web Analytic applications can also assist with the process of advertising on the web by evaluating the popularity and effectiveness of keyword search terms. Web Analytics software is related to Campaign Management software and Marketing Automation software.

This report aims to provide a comprehensive presentation of the global market for Web Analytics Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Web Analytics Software. This report contains market size and forecasts of Web Analytics Software in global, including the following market information:


  • Global Web Analytics Software Market Revenue, 2018-2023, 2024-2032, ($ millions)

  • Global top five companies in 2022 (%)

On-Premise Segment to Reach $ Million by 2029, with a % CAGR in next six years.

The global key manufacturers of Web Analytics Software include Kissmetrics, AgencyAnalytics, Agile CRM, Smartlook, ClickCease, Google, SEMrush, Hotjar and Moz, etc. in 2022, the global top five players have a share approximately % in terms of revenue.

We surveyed the Web Analytics Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks. Total Market by Segment:

Global Web Analytics Software Market, by Type, 2018-2023, 2024-2032 ($ millions)

Global Web Analytics Software Market Segment Percentages, by Type, 2022 (%)


  • On-Premise

  • Cloud-Based

Global Web Analytics Software Market, by Application, 2018-2023, 2024-2032 ($ millions)

Global Web Analytics Software Market Segment Percentages, by Application, 2022 (%)


  • Large Enterprises

  • Small and Medium-sized Enterprises (SMEs)

Global Web Analytics Software Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)

Global Web Analytics Software Market Segment Percentages, By Region and Country, 2022 (%)


  • North America (United States, Canada, Mexico)

  • Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)

  • Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)

  • The Middle East and Africa (Middle East, Africa)

  • South and Central America (Brazil, Argentina, Rest of SCA)

Competitor Analysis

The report also provides analysis of leading market participants including:


  • Key companies Web Analytics Software revenues in global market, 2018-2023 (estimated), ($ millions)

  • Key companies Web Analytics Software revenues share in global market, 2022 (%)

key players include:


  • Kissmetrics

  • AgencyAnalytics

  • Agile CRM

  • Smartlook

  • ClickCease

  • Google

  • SEMrush

  • Hotjar

  • Moz

  • Pendo

  • Visitor Analytics

  • Link-Assistant.Com

  • SimilarWeb

Chapter 1: Introduces the definition of Web Analytics Software, market overview.

Chapter 2: Global Web Analytics Software market size in revenue.

Chapter 3: Detailed analysis of Web Analytics Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Web Analytics Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: The main points and conclusions of the report.

Table of content

1 Introduction to Research & Analysis Reports1.1 Web Analytics Software Market Definition1.2 Market Segments1.2.1 Market by Type1.2.2 Market by Application1.3 Global Web Analytics Software Market Overview1.4 Features & Benefits of This Report1.5 Methodology & Sources of Information1.5.1 Research Methodology1.5.2 Research Process1.5.3 Base Year1.5.4 Report Assumptions & Caveats2 Global Web Analytics Software Overall Market Size2.1 Global Web Analytics Software Market Size: 2022 VS 20322.2 Global Web Analytics Software Market Size, Prospects & Forecasts: 2018-20322.3 Key Market Trends, Opportunity, Drivers and Restraints2.3.1 Market Opportunities & Trends2.3.2 Market Drivers2.3.3 Market Restraints3 Company Landscape3.1 Top Web Analytics Software Players in Global Market3.2 Top Global Web Analytics Software Companies Ranked by Revenue3.3 Global Web Analytics Software Revenue by Companies3.4 Top 3 and Top 5 Web Analytics Software Companies in Global Market, by Revenue in 20223.5 Global Companies Web Analytics Software Product Type3.6 Tier 1, Tier 2 and Tier 3 Web Analytics Software Players in Global Market3.6.1 List of Global Tier 1 Web Analytics Software Companies3.6.2 List of Global Tier 2 and Tier 3 Web Analytics Software Companies4 Market Sights by Product4.1 Overview

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