The global Toys and Games market was valued at US$ 108790 million in 2022 and is projected to reach US$ 130140 million by 2029, at a CAGR of 2.6% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Children?s toys and games constantly evolve. Intertwined with technology, most toys are more advanced then computers were two decades ago. Video games are also being used by younger children.
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This report aims to provide a comprehensive presentation of the global market for Toys and Games, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Toys and Games. This report contains market size and forecasts of Toys and Games in global, including the following market information:
Global Toys and Games Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global Toys and Games Market Sales, 2018-2023, 2024-2032, (K Units)
Global top five Toys and Games companies in 2022 (%)
The rise in disposable income and the growth of online sales are the primary drivers of the growth of this market. Many international and local vendors sell toys and games through e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower online due to the reduction in overhead costs.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Toys and Games manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Toys and Games Market, by Type, 2018-2023, 2024-2032 ($ Millions) & (K Units)
Global Toys and Games Market Segment Percentages, by Type, 2022 (%)
Games and Puzzles
Infant and Preschool
Activity and Construction Toys
Dolls and Action Figures
Vehicle Toys and Ride-Ons
Soft/Plush Toys
Others
Global Toys and Games Market, by Application, 2018-2023, 2024-2032 ($ Millions) & (K Units)
Global Toys and Games Market Segment Percentages, by Application, 2022 (%)
Specialty Stores
Hypermarkets and Supermarkets
Department Stores
Online Retailers
Global Toys and Games Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions) & (K Units)
Global Toys and Games Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Toys and Games revenues in global market, 2018-2023 (Estimated), ($ millions)
Key companies Toys and Games revenues share in global market, 2022 (%)
Key companies Toys and Games sales in global market, 2018-2023 (Estimated), (K Units)
Key companies Toys and Games sales share in global market, 2022 (%)
key players include:
Hasbro
Mattel
The LEGO Group
TOMY
JAKKS Pacific
MGA Entertainment
Playmates Toys
Vivid Imaginations
Outline of Major Chapters:
Chapter 1: Introduces the definition of Toys and Games, market overview.
Chapter 2: Global Toys and Games market size in revenue and volume.
Chapter 3: Detailed analysis of Toys and Games manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Toys and Games in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global Toys and Games capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.
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Table of content
1 Introduction to Research & Analysis Reports1.1 Toys and Games Market Definition1.2 Market Segments1.2.1 Market by Type1.2.2 Market by Application1.3 Global Toys and Games Market Overview1.4 Features & Benefits of This Report1.5 Methodology & Sources of Information1.5.1 Research Methodology1.5.2 Research Process1.5.3 Base Year1.5.4 Report Assumptions & Caveats2 Global Toys and Games Overall Market Size2.1 Global Toys and Games Market Size: 2022 VS 20322.2 Global Toys and Games Revenue, Prospects & Forecasts: 2018-20322.3 Global Toys and Games Sales: 2018-20323 Company Landscape3.1 Top Toys and Games Players in Global Market3.2 Top Global Toys and Games Companies Ranked by Revenue3.3 Global Toys and Games Revenue by Companies3.4 Global Toys and Games Sales by Companies3.5 Global Toys and Games Price by Manufacturer (2018-2023)3.6 Top 3 and Top 5 Toys and Games Companies in Global Market, by Revenue in 20223.7 Global Manufacturers Toys and Games Product Type3.8 Tier 1, Tier 2 and Tier 3 Toys and Games Players in Global Market3.8.1 List of Global Tier 1 Toys and Games Companies3.8.2 List of Global Tier 2 and Tier 3 Toys and Games Companies4 Sights by Product4.1 Overview4.1.1 By Type - Global Toys and Games Market Size Markets, 2022 & 20324.1.2 Games and Puzzles4.1
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