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Dec 1, 20234 min read

Smartwatches Market, Global Outlook and Forecast 2023-2029

The global Smartwatches market was valued at US$ 14110 million in 2022 and is projected to reach US$ 32400 million by 2029, at a CAGR of 12.6% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.


The USA market for Global Smartwatches market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.



The China market for Global Smartwatches market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.


The Europe market for Global Smartwatches market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.


Smartwatch is an information processing device with the basic time function. The watch may communicate with external devices such as smart phones, sensors, and a wireless headset. Smartwatch often consists of two parts: Peripheral devices and software. Peripheral devices of Smartwatch may include camera, thermometer, accelerometer, altimeter, barometer, compass, GPS receiver, speaker and SDcard that is recognized as a mass storage device by a computer. Software may include Map display, scheduler, calculator, and various kinds of watch face.

This report aims to provide a comprehensive presentation of the global market for Smartwatches, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smartwatches. This report contains market size and forecasts of Smartwatches in global, including the following market information:


  • Global Smartwatches Market Revenue, 2018-2023, 2024-2029, ($ millions)

  • Global Smartwatches Market Sales, 2018-2023, 2024-2029, (K Units)

The major players in global smartwatches market include Apple, Samsung, etc. The top 5 players occupy about 80% shares of the global market. China is main markets, they occupy about 80% of the global market. Watch OS are main types, with a share about 45%. Adults are main end users, which hold a share about 95%.

We surveyed the Smartwatches manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks. Total Market by Segment: Global Smartwatches Market, by Operating System, 2018-2023, 2024-2029 ($ Millions) & (K Units)

Global Smartwatches Market Segment Percentages, by Operating System, 2022 (%)


  • Watch OS

  • Wear OS

  • Tizen

  • Others

Global Smartwatches Market, by Application, 2018-2023, 2024-2029 ($ Millions) & (K Units)

Global Smartwatches Market Segment Percentages, by Application, 2022 (%)


  • Children

  • Adults

Global Smartwatches Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions) & (K Units)

Global Smartwatches Market Segment Percentages, By Region and Country, 2022 (%)


  • North America (United States, Canada, Mexico)

  • Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)

  • Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)

  • The Middle East and Africa (Middle East, Africa)

  • South and Central America (Brazil, Argentina, Rest of SCA)

Competitor Analysis

The report also provides analysis of leading market participants including:


  • Key companies Smartwatches revenues in global market, 2018-2023 (Estimated), ($ millions)

  • Key companies Smartwatches revenues share in global market, 2022 (%)

  • Key companies Smartwatches sales in global market, 2018-2023 (Estimated), (K Units)

  • Key companies Smartwatches sales share in global market, 2022 (%)

  • Further, the report presents profiles of competitors in the market, key players include:

  • Apple

  • Samsung

  • Huawei

  • Imoo

  • Amazfit

  • Garmin

  • Fitbit

  • Xiaomi

  • Noise

  • 360

  • VTech Holdings

  • Abardeen

  • MIMITOOU

  • Polar

  • Withings

  • Readboy

  • Epson (Pulsense)

  • Tencent

  • Omate

  • Ticktalk

  • Outline of Major Chapters:

  • Chapter 1: Introduces the definition of Smartwatches, market overview.

  • Chapter 2: Global Smartwatches market size in revenue and volume.

  • Chapter 3: Detailed analysis of Smartwatches manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

  • Chapter 4: Provides the analysis of various market segments by operating system, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

  • Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

  • Chapter 6: Sales of Smartwatches in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

  • Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

  • Chapter 8: Global Smartwatches capacity by region & country.

  • Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

  • Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.

  • Chapter 11: The main points and conclusions of the report.

Table of content

1 Introduction to Research & Analysis Reports1.1 Smartwatches Market Definition1.2 Market Segments1.2.1 Market by Operating System1.2.2 Market by Application1.3 Global Smartwatches Market Overview1.4 Features & Benefits of This Report1.5 Methodology & Sources of Information1.5.1 Research Methodology1.5.2 Research Process1.5.3 Base Year1.5.4 Report Assumptions & Caveats2 Global Smartwatches Overall Market Size2.1 Global Smartwatches Market Size: 2022 VS 20292.2 Global Smartwatches Revenue, Prospects & Forecasts: 2018-20292.3 Global Smartwatches Sales: 2018-20293 Company Landscape3.1 Top Smartwatches Players in Global Market3.2 Top Global Smartwatches Companies Ranked by Revenue3.3 Global Smartwatches Revenue by Companies3.4 Global Smartwatches Sales by Companies3.5 Global Smartwatches Price by Manufacturer (2018-2023)3.6 Top 3 and Top 5 Smartwatches Companies in Global Market, by Revenue in 20223.7 Global Manufacturers Smartwatches Product Type3.8 Tier 1, Tier 2 and Tier 3 Smartwatches Players in Global Market3.8.1 List of Global Tier 1 Smartwatches Companies3.8.2 List of Global Tier 2 and Tier 3 Smartwatches Companies4 Sights by Product4.1 Overview4.1.1 By Operating System - Global Smartwatches Market Size Markets, 2022 & 20294.1.2 Watch OS4.1.3 Wear OS

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