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Adult Sexual Wellness Products Market, Global Outlook and Forecast 2023-2032

The global Adult Sexual Wellness Products market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.


Sexual wellness is a state of physical, mental, and social well-being in relation to sexuality. The main purpose of sexual wellness products is to provide safe sex and help enhance sexual pleasure. It also includes planning of pregnancy and prevention of sexually transmitted infections. Sexual wellness products include sex toys, Condoms, Personal Lubricants, Erotic Lingerie and others.


This report aims to provide a comprehensive presentation of the global market for Adult Sexual Wellness Products, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Adult Sexual Wellness Products. This report contains market size and forecasts of Adult Sexual Wellness Products in global, including the following market information:


  • Global Adult Sexual Wellness Products Market Revenue, 2018-2023, 2024-2032, ($ millions)

  • Global Adult Sexual Wellness Products Market Sales, 2018-2023, 2024-2032, (K Units)

  • Global top five Adult Sexual Wellness Products companies in 2022 (%)


The U.S. Market is Estimated at $ Million in 2022, While China is Forecast to Reach $ Million.

Condoms Segment to Reach $ Million by 2029, with a % CAGR in next six years.

The global key manufacturers of Adult Sexual Wellness Products include Reckitt Benckiser, Humanwell Healthcare, Okamoto, Church & Dwight (Trojan), LELO, Doc Johnson, WOW Tech, Lovehoney and TENGA, etc. in 2022, the global top five players have a share approximately % in terms of revenue.

We surveyed the Adult Sexual Wellness Products manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Adult Sexual Wellness Products Market, by Type, 2018-2023, 2024-2032 ($ Millions) & (K Units)

Global Adult Sexual Wellness Products Market Segment Percentages, by Type, 2022 (%)


  • Condoms

  • Sex Toys

  • Personal Lubricants

  • Erotic Lingerie

  • Others


Global Adult Sexual Wellness Products Market, by Application, 2018-2023, 2024-2032 ($ Millions) & (K Units)

Global Adult Sexual Wellness Products Market Segment Percentages, by Application, 2022 (%)


  • Retail Outlets

  • Online Stores

  • Specialty Stores


Global Adult Sexual Wellness Products Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions) & (K Units)

Global Adult Sexual Wellness Products Market Segment Percentages, By Region and Country, 2022 (%)


  • North America

  • US

  • Canada

  • Mexico

  • Europe

  • Germany

  • France

  • U.K.

  • Italy

  • Russia

  • Nordic Countries

  • Benelux

  • Rest of Europe

  • Asia

  • China

  • Japan

  • South Korea

  • Southeast Asia

  • India

  • Rest of Asia

  • South America

  • Brazil

  • Argentina

  • Rest of South America

  • Middle East & Africa

  • Turkey

  • Israel

  • Saudi Arabia

  • UAE

  • Rest of Middle East & Africa

Competitor Analysis


The report also provides analysis of leading market participants including:


  • Key companies Adult Sexual Wellness Products revenues in global market, 2018-2023 (Estimated), ($ millions)

  • Key companies Adult Sexual Wellness Products revenues share in global market, 2022 (%)

  • Key companies Adult Sexual Wellness Products sales in global market, 2018-2023 (Estimated), (K Units)

  • Key companies Adult Sexual Wellness Products sales share in global market, 2022 (%)

Key players include:


  • Reckitt Benckiser

  • Humanwell Healthcare

  • Okamoto

  • Church & Dwight (Trojan)

  • LELO

  • Doc Johnson

  • WOW Tech

  • Lovehoney

  • TENGA

  • NPG

  • Nanma Manufacturing Company

  • Shenzhen Jizhimei Healthcare

  • Leten

  • Tantus

  • Beate Uhse

  • Fun Factory

  • BMS Factory

  • Nalone Electronic

  • Nox

  • Jimmyjane

  • Pipedream Product

  • Aneros Company

  • RITEX

  • Luvu Brands (Liberator)

  • Lover Health

  • Liaoyang Baile


Outline of Major Chapters:

Chapter 1: Introduces the definition of Adult Sexual Wellness Products, market overview.

Chapter 2: Global Adult Sexual Wellness Products market size in revenue and volume.

Chapter 3: Detailed analysis of Adult Sexual Wellness Products manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Adult Sexual Wellness Products in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: Global Adult Sexual Wellness Products capacity by region & country.

Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 11: The main points and conclusions of the report.

Table of content

1 Introduction to Research & Analysis Reports1.1 Adult Sexual Wellness Products Market Definition1.2 Market Segments1.2.1 Market by Type1.2.2 Market by Application1.3 Global Adult Sexual Wellness Products Market Overview1.4 Features & Benefits of This Report1.5 Methodology & Sources of Information1.5.1 Research Methodology1.5.2 Research Process1.5.3 Base Year1.5.4 Report Assumptions & Caveats2 Global Adult Sexual Wellness Products Overall Market Size2.1 Global Adult Sexual Wellness Products Market Size: 2022 VS 20322.2 Global Adult Sexual Wellness Products Revenue, Prospects & Forecasts: 2018-20322.3 Global Adult Sexual Wellness Products Sales: 2018-20323 Company Landscape3.1 Top Adult Sexual Wellness Products Players in Global Market3.2 Top Global Adult Sexual Wellness Products Companies Ranked by Revenue3.3 Global Adult Sexual Wellness Products Revenue by Companies3.4 Global Adult Sexual Wellness Products Sales by Companies3.5 Global Adult Sexual Wellness Products Price by Manufacturer (2018-2023)3.6 Top 3 and Top 5 Adult Sexual Wellness Products Companies in Global Market, by Revenue in 20223.7 Global Manufacturers Adult Sexual Wellness Products Product Type3.8 Tier 1, Tier 2 and Tier 3 Adult Sexual Wellness Products Players in Global Market3.8.1 List of Global Tier 1 Adult Sexual Wellness Products Compani

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